What is Orange Spritz? Italy’s Iconic Cultural Drink

Imagine a parade of Italy’s finest exports: a gleaming Ferrari purrs at the start, followed closely by a display of haute couture from Milan’s fashion week, and then, with a flourish, the effervescent and zesty Orange Spritz cocktail. More than just a cocktail, this vibrant concoction encapsulates the Italian spirit—effortless, spirited, and as inviting as a warm Mediterranean breeze.

A Rich Historical Tapestry

The story of the Orange Spritz begins in the Austro-Hungarian Empire, where soldiers diluted local wines with water to make them more palatable. By the 1920s, Italians added a twist by mixing in bitter orange liqueur, transforming a simple drink into the sophisticated Italian aperitivo we know today.

The Spritz became an essential part of Italian aperitivo culture, a pre-dinner ritual designed to relax and whet the appetite. Traditionally served with small snacks, the Orange Spritz is now a beloved staple in bars across Italy and beyond.

The American Love Affair with the Spritz

As the Orange Spritz traveled from Italy to the United States, it quickly found a home in some of the trendiest social scenes across the country. In New York City, it became a symbol of sophistication, gracing rooftop parties and art gallery openings. Its vibrant color and refreshing taste made it a natural fit for those looking to enjoy a chic yet approachable cocktail.

Moving down to Miami, the Orange Spritz found a place in the glittering social scene, served at beach clubs and luxury yacht parties, where its bright, citrusy flavors perfectly complement the tropical atmosphere. On the West Coast, Los Angeles embraced the spritz for its light and bubbly feel, ideal for sun-soaked brunches or laid-back beach days.

Beyond these major cities, the spritz has worked its way into popular culture, becoming a lifestyle statement. Its frequent appearance on social media, often showcased by influencers and celebrities at high-profile events, has only increased its allure. The Orange Spritz has become more than just a cocktail—it’s a trend, a symbol of European-inspired sophistication and carefree living.

From rooftop bars in New York to beachside lounges in California, the Orange Spritz has firmly established itself in the U.S., capturing the imaginations of cocktail lovers, socialites, and trendsetters alike. Whether it’s enjoyed at casual gatherings or exclusive events, the spritz’s bright color and effervescent nature continue to make it a favorite for those seeking a refreshing, stylish drink.

The Art of Crafting the Perfect Spritz

Crafting the ultimate Orange Spritz is an exercise in simplicity and balance, akin to the careful composition of a classic Italian opera. It involves a harmonious blend of prosecco, a splash of bitter orange liqueur, and a spritz of soda water, artfully combined over ice and garnished with a slice of orange. This cocktail is not just a drink; it’s an aesthetic statement, simple yet sophisticated, and perfect for any occasion.

Watch a Bacio reel how to make Orange Spritz at home on Instagram.

Read more: How to Make Orange Spritz at Home?

Bacio’s Twist on the Classic: The Ready-to-Drink Spritz

Bacio offers a ready-to-drink Orange Spritz in a convenient can for a modern twist on the traditional recipe. There is no need to measure ingredients or mix—just open, pour over ice, and enjoy.

Bacio’s canned Orange Spritz delivers the same classic Italian flavor with prosecco, bitter orange liqueur, and soda water. Whether hosting a party or lounging by the pool, it’s the perfect solution for instant refreshment.

Popular Spritz Cocktails Around the World

While Bacio offers a convenient way to enjoy the classic Orange Spritz, there are many variations of this cocktail beloved around the world.

The Orange Spritz might be iconic, but it’s just one star in the broader Spritz family. Another beloved option is the Aperol Spritz, which has gained global fame for its bittersweet, citrusy taste. The Campari Spritz offers a deeper, more intense flavor profile for those who prefer a bitter edge to their cocktails.

For a refreshing summer twist, many enjoy the Limoncello Spritz, which incorporates Italy’s famous lemon liqueur for a bright and tangy variation. No matter where you are or which version you prefer, spritz cocktails have a way of evoking the laid-back, yet sophisticated vibe of an Italian piazza.

Variations of the Orange Spritz

One of the best things about the Orange Spritz is its versatility. If you’re in the mood to experiment, there are plenty of ways to customize this cocktail to fit your taste or impress your guests. Want something with a bit more kick? Try adding a shot of gin. If you’re looking for something sweeter, swap out prosecco for sparkling rosé—the subtle fruity undertones add a new dimension to the drink.

Alternatively, you could garnish your spritz with something unique like rosemary or basil to bring out the herbal notes. The possibilities are endless, and with a little creativity, you can turn this classic into something truly your own.

Perfect Food Pairings with the Orange Spritz

The Orange Spritz pairs beautifully with a variety of dishes, making it a versatile choice for food lovers:

  • Fried Foods: Whether it’s fritto misto or fried chicken, the spritz adds a burst of freshness that balances heavier flavors.
  • Seafood: The acidity of the spritz cuts through the richness of dishes like seared scallops or seafood risotto.
  • Charcuterie & Cheese: The refreshing bitterness complements salty and creamy items on a charcuterie board, like prosciutto and gorgonzola.

For brunch, it’s the perfect companion to classic dishes like avocado toast or smoked salmon, offering a sophisticated alternative to the usual mimosa. And during the holidays, it’s a crowd-pleaser, bringing a touch of summer to the winter months with its sunny disposition.

How to Serve Orange Spritz at Parties

If you’re looking to elevate your next gathering, the Orange Spritz is a fantastic option for party drinks. One easy way to serve it is by preparing large pitchers so guests can help themselves. Simply mix prosecco, bitter orange liqueur, and soda water, and garnish with slices of fresh orange for a stunning display.

For an extra touch of flair, consider setting up a DIY spritz bar, where your guests can personalize their drinks with various garnishes like mint leaves, cucumber slices, or even a splash of grapefruit juice. It’s a fun and interactive way to bring people together and ensures everyone has their spritz just the way they like it.

Cultural Impact and Festive Celebrations

In Italy, festivals celebrating the Orange Spritz are common, featuring tastings, live music, and cultural exhibitions. It has become more than just a cocktail—it’s a way to bring people together and celebrate the joy of Italian life.

From its humble beginnings in the Austro-Hungarian Empire to becoming a global sensation, the Orange Spritz has truly captured hearts worldwide. Whether you’re sipping a Bacio Orange Spritz by the pool or crafting your own at home, this cocktail is a celebration of life’s simple pleasures, served with Italian flair.